Doc Brown and Tony Hawk show off a real-life hoverboard (or not)

Seemingly out of nowhere, a major promotional campaign for a "real" hoverboard known as HUVr has launched online today.



It all began with a pair of bizarre video clips featuring testimonials from celebrities including Tony Hawk, Moby, and Back to the Future's own Christopher Lloyd. One clip shows Lloyd delivering the HUVr to Hawk, followed by demonstrations that are "completely real" — at least if you believe whoever is behind the mysterious PR push.

They're calling themselves HUVr Corp and claim to have a staff filled with "materials science, electricity & magnetism experts who've solved an important part of one of science's mysteries: the key to antigravity."